India Poultry Feed Market Outlook
The India poultry feed market size attained a value of USD 20,566.9 million in 2024. Aided by the rapid expansion of the poultry industry and the increasing awareness about livestock nutrition, the market is projected to grow further at a CAGR of 7.29% between 2025 and 2034, reaching a value of USD 31,489.4 million by 2034.
Poultry feed, comprising a balanced mix of grains, protein meals, minerals, and vitamins, is essential for maintaining the health and productivity of poultry birds. It plays a crucial role in enhancing egg production, improving meat quality, and ensuring optimal growth rates in broilers and layers. In India, the poultry sector is a vital component of the agricultural economy, with poultry feed serving as the backbone of its supply chain.
The burgeoning demand for poultry products, driven by rising incomes, urbanisation, and dietary diversification, is a significant factor fuelling the growth of the poultry feed market in India. As consumers increasingly seek high-quality protein sources, the consumption of poultry meat and eggs has surged, leading to higher demand for nutritionally enriched and cost-effective feed solutions.
Drivers of Market Growth
The expanding poultry industry is the primary driver of the India poultry feed market. India is among the largest producers of eggs and poultry meat globally, and the sector is witnessing robust growth due to increasing domestic and export demand. This has led to a parallel increase in the requirement for high-quality feed to meet production targets and maintain livestock health.
Rising consumer awareness about the importance of balanced nutrition in poultry farming is further propelling market growth. Farmers are increasingly adopting scientific feeding practices to enhance the productivity and health of their flocks. The adoption of feed supplements and additives, such as probiotics, prebiotics, and enzymes, has gained traction, contributing to the market’s expansion.
The government’s initiatives to support the agricultural and livestock sectors also play a pivotal role. Programs aimed at boosting poultry farming, providing subsidies for feed production, and promoting modern farming techniques have created a conducive environment for market growth. Additionally, investments in rural infrastructure, such as cold chains and storage facilities, are supporting the efficient distribution of poultry feed across the country.
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Expanding Applications Across the Poultry Sector
The India poultry feed market caters to diverse segments of the poultry industry, including broilers, layers, and breeders. Broiler feed, which focuses on rapid weight gain and meat quality, constitutes a significant share of the market. Layers, which are raised for egg production, require feed that enhances shell strength, egg size, and nutritional content. The demand for breeder feed, essential for maintaining reproductive health and hatchability, is also witnessing steady growth.
The rise of contract farming and integrated poultry farming systems has bolstered the adoption of commercial poultry feed. These systems, wherein farmers work closely with integrators who supply feed and technical expertise, have streamlined operations and improved feed utilisation efficiency.
Moreover, the growing emphasis on organic and antibiotic-free poultry production has led to innovations in feed formulations. Organic feed, free from synthetic additives and antibiotics, is gaining popularity among health-conscious consumers and premium market segments. This trend aligns with the global push for sustainable and ethical livestock farming practices.
India Poultry Feed Market Segmentation
The market can be divided based on nature, poultry type, and region.
Market Breakup by Nature
- Conventional
- Organic
Market Breakup by Poultry Type
- Layers
- Broilers
- Turkeys and Others
Market Breakup by Region
- North
- South
- East and Central
- West
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India poultry feed market. Some of the major key players explored in the report by Expert Market Research are as follows:
- Godrej Agrovet Limited (GAVL)
- Suguna Foods Private Limited.
- Japfa Comfeed India Private Limited
- Henraajh Feeds India Pvt. Ltd.
- Maharashtra Feeds Pvt Ltd.
- Sneha Group
- Anmol Feeds Pvt. Ltd.
- IB Group
- Skylark Feeds Pvt. Ltd.
- Others
Challenges and Opportunities
Despite its robust growth, the India poultry feed market faces several challenges. Fluctuations in the prices of raw materials, such as maize, soybean meal, and fishmeal, significantly impact feed production costs. Dependence on monsoon rains for agricultural productivity further exacerbates raw material availability issues, leading to supply chain disruptions.
The limited penetration of advanced feeding practices in small-scale and backyard poultry farming poses another challenge. A significant portion of India’s poultry industry consists of unorganised players who rely on traditional feed practices, limiting market potential.
However, these challenges also present opportunities for market players. The development of cost-effective feed formulations using alternative raw materials, such as rice bran, wheat bran, and other agro-industrial by-products, can address raw material price volatility. Promoting feed additives that enhance digestibility and nutrient absorption can help farmers optimise feed utilisation and reduce costs.
The rising popularity of digital platforms and mobile applications in agriculture offers avenues for market expansion. These platforms can facilitate knowledge dissemination, enabling farmers to access information on best feeding practices, feed formulations, and market prices.
Future Prospects
The India poultry feed market is poised for robust growth in the coming decade, supported by the expanding poultry sector, rising consumer awareness, and technological advancements. The adoption of sustainable and innovative feed solutions will be critical in addressing challenges and unlocking new opportunities.
The push for organic and antibiotic-free poultry products, coupled with government initiatives to enhance livestock productivity, will drive demand for premium feed products. Digitalisation and the integration of precision farming techniques are expected to revolutionise feed management, further boosting market efficiency.
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